lanvin timeline

1867

JEANNE LANVIN
was born

Once upon a time, there was Jeanne Lanvin

Was it fate?
Jeanne Lanvin was born on 1 January 1867 in Paris.

The oldest of eleven children in a very modest family, her calling for the fashion industry was clear from a very young age. As a teenager, she began an apprenticeship with a milliner on rue du Faubourg Saint-Honoré.


She was in charge of delivering hats to clients, and preferred running behind the horse-drawn carriage rather than spend money on a ticket.

When she was sixteen, she became apprentice milliner for Félix at 15 rue du Faubourg Saint-Honoré, the current address for Lanvin Menswear. That was where Jeanne Lanvin designed her first hats…

1889

JEANNE LANVIN
founded her fashion house

On the corner of rue Boissy d’Anglas and rue du Fbg Saint-Honoré,
Jeanne Lanvin founded her fashion house.

It was the success of her hat designs that led her to launch her own business.
“Lanvin (Mademoiselle Jeanne) Modes” designed the hats of the most fashionable Parisiennes at the time.

1897

MARGUERITE MARIE BLANCHE
was born

Delighted with motherhood, Jeanne Lanvin had a brilliant new business idea:
children’s wear.

Little by little, she designed a wonderful wardrobe for Marguerite. Jeanne Lanvin had just invented children’s fashion.
The shop’s customers, the mothers of the little girls who were in the same private class, fell instantly in love with the designs, asking Jeanne Lanvin to make the same outfits for their own children.

1901

1st ACADEMIC ATTIRE for
EDMOND ROSTAND

While his novel Cyrano de Bergerac was experiencing great success, Edmond Rostand asked Jeanne Lanvin to design his academic attire.

A bespoke high-waisted suit with an empire neckline, embroidered with olive branches and golden threads. Some sixty other suits would follow for immortals such as Paul Valéry, Georges Duhamel or André Maurois. They were the first fruits of Lanvin’s entry into the exclusive world of men’s bespoke tailoring.

1908

OPENING of the
“CHILDREN’S SUITS” DEPARTMENT

Amid the excitement of the orders placed by her customers for their own daughters, Jeanne Lanvin opened a “Children’s Suits” department in 1908.

The unconditional love she had for her only child, Marguerite, bolstered her desire to design. She became her primary source of inspiration, her muse.

A year earlier, Jeanne Lanvin and Marguerite had attended a costume ball. The scene was immortalised through a photograph of the dressmaker with her daughter, both dressed up and sporting hats.

This went on to become the house’s emblem.

DISCOVER THE STORY OF THE LOGO

 

 

1909

LANVIN,
the FASHION HOUSE

It was in this year
that Jeanne Lanvin joined the Syndicat de la Couture, the designers’ union, and entered into the very closed world of French Fashion Houses.

The Young Ladies and Women’s departments were born.
As Marguerite grew up and became a woman, Lanvin’s style evolved accordingly.

1911

THE BRIDE

The first
Lanvin wedding dress dates back to the summer of 1911.

For her summer collection, Jeanne Lanvin created for the first time in her career a wedding dress with soft, romantic lines. She adopted the dress-shirt line for long, flowing creations for slim figures, delicately belted at the waist. The dress was subtly decorated: sleeves, a bordered skirt and a lace bodice. A white muslin veil, held in place by a crown of leaves, falls gracefully down the back.

1913

LANVIN FURS

Jeanne increased her offering to customers
by opening new departments.

Her dynamism led her to incorporate fur into her designs with the arrival of rare fur skins to France
and new fur fashion techniques.

1915

LANVIN at the San Francisco
WORLD FAIR

Jeanne Lanvin participated in the San Francisco World Fair,
despite the war.

Three French fashion houses, including Paquin, Doucet, Caillot Sœurs and Worth represented the Haute Couture boom and its international influence. For Jeanne, the success of this exhibition allowed her to gain a stronger, more sustainable presence in the United States than her Parisian colleagues.

1920

LANVIN DECORATION

At the start of the 1920s

Jeanne Lanvin decided to produce luxury décor at a time when this sector was industrialised…


A pioneer, she was a forerunner in the lifestyle area, partnering with architect and interior designer, Armand-Albert Rateau. Together they created a home decor store at 15 rue du Faubourg Saint-Honoré, opposite her fashion house…


The store offered furniture, rugs, curtains, chandeliers, tiles, stained glass, wallpaper, paneling, marble or wood wall sculptures, ornaments, gilding and embroidery…

SEE LANVIN & ARTS DECO

Discover the video of the exhibition: Lanvin, “The Snatchers”
at the Musée des Arts Décoratifs de Paris.

1923

LANVIN SPORT

Jeanne Lanvin designed a wardrobe for each moment in a woman’s life.

The Lanvin Sport range unites comfort and the progress of modern techniques.

Featuring simple yet imaginative outfits, the materials used were comfortable and perfect for sport, which was increasing in popularity.
She included bathing suits and attire suited to skiing, golf and tennis. Comfort became synonymous with elegance.

For this reason she introduced the ladies’ boyish style trouser suit. Nothing could escape the genius of Jeanne Lanvin.

1925

International Decorative Arts EXHIBITION in Paris

The Roaring Twenties: Paris was buzzing, swaying to the rhythms of black and jazz music, and discovered Art Deco and the avant-garde dada movement.

These were also happy days for Jeanne Lanvin, Vice President of the style section at the International Decorative Arts Exhibition. Responsible for representing dressmaking, Jeanne embodied the elegance and excellence of this French tradition. She employed the aesthetic of Lanvin décor and her designs under the huge glass roof of the Grand Palais.

1926

Creation of MADE-to-MEASURE Menswear and LANVIN LINGERIE

The Lanvin Tailor-Shirtmaker range was created in 1926 by Jeanne Lanvin.

Maurice Lanvin, one of her nephews, assumed management of 15 rue du Faubourg Saint-Honoré, Lanvin’s current address.

Lanvin was then the only fashion house to offer both Men’s and Women’s collections.

Lanvin Lingerie

This year, 1926, Lanvin Lingerie was launched.

lingerie-940x345-1926

1927

ARPÈGE PERFUME

With great splendour, Jeanne Lanvin celebrated her daughter Marguerite’s thirtieth birthday with the creation of the legendary perfume Arpège.

Perfumer André Fraysse brought together Bulgarian rose, Grasse jasmine, honeysuckle and lily of the valley in a sensual original blend.

The famous logo depicting Jeanne Lanvin and her daughter holding hands is displayed on the round bottle in black opaque glass created by Armand Rateau. It became the ultimate symbol of Jeanne’s love for her daughter.

1938

JEANNE LANVIN
received the Legion of Honour

At the age of 71, Jeanne Lanvin received the Rosette d’Officier de la Légion d’Honneur in recognition of her success and genius.

1938-JL-LegionHonneur-rond-1000
It was awarded by her friend Sacha Guitry, who sang her praises and highlighted the accomplishments of this exceptional designer.

In her own subtle way, this pioneer had revolutionised the relationship between art and fashion, style and lifestyle. The power of her brand in France and overseas heralded a new era of great brands and their empires.

1946

Death of JEANNE LANVIN

On 6 July 1946,
Jeanne Lanvin passed away peacefully at the age of 79.

Jeanne the dressmaker, seamstress, decorator, perfume manufacturer, “Madame” as she was known by her staff, left behind an empire.

Her daughter, Marie-Blanche de Polignac, slipped the first Louis d’Or that her mother had earned into her hands, unmoving for the first time.


In just half a century, Jeanne had reached legendary status.
Her “Fabric Library”, with her material samples and archives of her first dresses, remains today just as she left it in her office on 22 Faubourg Saint-Honoré.

2001

Alber ELBAZ

In 2001, the Lanvin house was sold to business woman and philanthropist, Mrs Shaw Lan Wang. Under her tutelage, Lanvin remained independent and held onto its precious family spirit.

The artistic management was then entrusted to someone who lives and breathes the unique and inventive energy that flows through Lanvin: Alber Elbaz.

His idealistic and sentimental approach to fashion, his love for women and his desire for perfection powered by his imagination are just some of the elements he has in common with Jeanne Lanvin. The presentation of his first catwalk show for the 2002 Autumn-Winter collection signified complicity and fidelity and will go down in fashion history.

 

2005

Lucas OSSENDRIJVER
collaborates on Men’s Ready-To-Wear

In 2005, the desire arose to revisit the Lanvin male wardrobe reflecting the style evolutions and dynamics of Lanvin women. Lanvin House entrusted Lucas Ossendrijver to dress the Lanvin Man in collaboration with Alber Elbaz.

A close collaboration was born between the two designers. A real creative osmosis took place, and the identity of the Lanvin man was soon achieved with serenity and intensity. Lucas Ossendrijver’s close attention to detail and his connection with the material has significantly developed the language of shapes making up the Lanvin male alphabet. “Quality and a pleasure to wear fuelled by inventiveness,” is how Ossendrijver describes his creativity with Lanvin Menswear.

2014

125 YEARS
of the LANVIN House

In 2014, Lanvin celebrated its 125th anniversary.

This is an occasion to immerse yourself in the exciting history of the oldest fashion house still in business. You can also discover 125 years of design on F, I, P, an invitation to travel through the house’s philosophy.

Lanvin 125 ans

facebook
instagram
pinterest

2015

First EXHIBITION JEANNE LANVIN
at the Palais Galliera

The Palais Galliera is honouring the oldest French fashion house still in business.

This first Paris retrospective devoted to Jeanne Lanvin features over a hundred models from the amazing collections of the Palais Galliera and the Lanvin Heritage. A capacity for hard work and an intuitive understanding of the modern world only partly explain the extraordinary success of this discreet woman. The Lanvin House and the Palais Galliera invite you to an encounter with this great lady of haute couture
from March, the 8th to August, the 23rd 2015.

PALAIS GALLIERA, CITY OF PARIS FASHION MUSEUM
10 avenue Pierre Ier de Serbie, Paris 16e

2016

TOWARDS A LANVIN WARDROBE

In 2016, Bouchra Jarrar becomes the Lanvin Artistic Director for woman lines.

On the occasion of her first pre-collection for Lanvin, Bouchra Jarrar imagines an ideal and seasonal apparel, faithful to the couture and modern spirit of Jeanne Lanvin.
The new creative director of Lanvin’s woman lines draws a distinctive taste for simple and pure silhouettes out of the fashion house’s history. The collection sublimates the woman without ever going against her personality.
Intuitive and exacting, Bouchra Jarrar creates a timeless wardrobe for the modern woman, away from fast fashion and suitable for every occasion.

lanvin-logo-classic-icon-transparent