“For an artist such as Jeanne Lanvin, it was not enough to create clothes that would make women ideal. She conceived of the environment that would prolong their existence and survive the perishable nature of life.” — Randole —
In 1921, the magazine Arts & Décoration announced a new collaboration:
At the beginning of the 1920s, Jeanne Lanvin saught to move into pastures new. She turned to luxurious home decoration at a time when this was first being produced industrially, and thus became a pioneer of the new world of lifestyle, through her association with the architect and decorator Rateau.
In those days, no other couture house had dared to try its hand at interior design. The pair created a new space devoted to decoration at 15 Rue du Faubourg Saint-Honoré, opposite the couture house.
The roles of this partnership were well distributed: Jeanne Lanvin brought her creative ideas and unique taste, while Armand Albert Rateau exercised his savoir-faire in the manufacture of high-quality furniture and objects. Their influence was to play a key role in this post-war movement.
Rateau undertook the decoration of the flagship store of the new enterprise, known as:
The store sold furniture, carpets, curtains, mirrors, chandeliers, tiles, stained glass, wallpaper, ornaments, wall coverings… Every detail was available to bring style to a home, including the Lanvin Décoration speciality, embroidered wall panels.
With Lanvin Décoration, Armand Rateau’s style brought together exuberance and sobriety. Earth, air and water were the elemental inspirations, with jeanne Lanvin’s spirit being redolent throughout, above all in the use of the daisy, symbol of her daughter’s name, visible on walls, ceilings, doors and chairs.
Alongside this new enterprise, Rateau was in charge of decorating the designer’s private home on Rue Barbet-de-Jouy, commencing in 1921.
After the death of Marie-Blanche de Polignac (the married name of Jeanne Lanvin’s daughter) in 1958, the house was destroyed in 1965. To save the precious interior décor, count Jean de Polignac donated the elements of three major rooms to the Musée des Arts Décoratifs :
The boudoir, bedroom and bathroom have now been recreated and are visible at the museum.
Further orders were to follow, including the decoration and furnishing of the villa at Le Vésinet, and the boutique at number 22 Faubourg Saint-Honoré.
In 1921, Jeanne Lanvin was in charge of the decoration of the Théâtre Daunou, designed by Armand Albert Rateau. The Lanvin blue and gold as well as sumptuous wooden panels featuring elephants, leaves and daisies cover this Art Déco masterpiece, still visible today.